Men are really not that great at buying lingerie, are they? But, men WANT to buy lingerie. So, those clever people at Ultimo have created a (Wise) Men Only shopping night, where men can shop lovely lingerie to their heart’s content, off the shop floor, with complimentary cocktails and expert advice. Oh, and Michelle Mone OBE herself will be there.
The event is tomorrow night (December 18) in House of Fraser, Glasgow, from 5-8pm. If you want your guy to buy great lingerie, forward him this blog post! If he can’t be there, don’t worry, we asked Michelle Mone OBE herself to share her top tips for buying lingerie! Here they are:
SIZE DOES MATTER
If you’re considering the idea of buying lingerie for your partner this Christmas, good on you, you’re half way there. But first things first: make sure you have her correct sizes. Buying the wrong size is the biggest faux pas and will do you more damage than not buying her a gift at all! Sizes can be easily established via a quick peek in her underwear drawer whilst she’s not looking. A lot of men fall victim to the “she’s about that size” syndrome when they go to a lingerie shop, which more often than not will result in a disaster — so get her sizes before you do anything else and make sure you write them down.
WHAT WOMEN WANT
Women usually know what looks best on them and what suits their body type, in terms of shape and style, so I recommend taking a second look in her underwear drawer to get a better feel for her lingerie needs. Women tend to fall into one of two camps, dependent on their chest size and shape; they either suit a plunge bra, which pushes the boobs together so that the breasts ‘kiss’, or a balcony bra, which pushes the breasts up. It may also be that your lady prefers more practical styles such as the t-shirt bra. A comfortable t-shirt bra is perfect for everyday wear and is completely seamless, creating a smooth and understated look. Or perhaps a ‘multi-way’ bra, which is hugely flexible and can be worn six different ways.
Women tend to buy practical day-to-day lingerie for themselves, so selecting something a little more glamorous will no doubt score you top marks. Ultimo’s elegant ‘Black Label’ collection is the Rolls Royce of lingerie and features lashings of eyelash lace, soft Italian satin, rich colours and intricate detailing, ticking all the right boxes. Although, please note: whilst sexy lingerie is favoured by a lot of women out there, be sure to strike a balance between glamour and comfort, as most women prefer pretty and feminine to overtly sexy.
THINK LIKE A WOMAN
The style of lingerie that your partner will love will also depend on what she likes and dislikes about her own body. If she loathes her stomach, opt for a sexy yet concealing corset or basque. If she’s proud of her ample bosom, go for an enhancing and uplifting plunge bra. If she likes her bottom, go for a slinky thong. This also extends to her character; for the more outgoing lady, push the boat out with bold patterns and colours, perhaps even a suspender belt. For the more reserved females out there, a simple style such as a balcony bra and short in classic black lace will always be a hit. Don’t forget to take her needs into consideration!
FAIL TO PLAN, PLAN TO FAIL!
Once you’ve got her sizes and a feel for what she’ll feel comfortable in, go online to explore what’s available in-store before hitting the shops. This will help erase the initial jitters of heading into a lingerie store for the first time. Also, don’t be afraid to ask for help! Lingerie departments within stores like House of Fraser are staffed by professional bra specialists skilled in assisting men with lingerie shopping, so make sure to take advice and guidance from the experts. Even better, if you can escape unnoticed with one of your partner’s bras, this will be a real clue to what kind of lingerie she’ll love and will give consultants a good steer on helping you bag that perfect bra. And, of course, special shopping events like this (Wise) Men’s Night are perfect! See you there!
For more info on Ultimo, visit ultimo.co.uk